What Is Broken In Your Business?

Many times small business owners assume their business is failing, but it simply needs a tweak to some of your sales calls. The phone, email, chat widget, or contact box online are the lifeblood to your company. Often the process from inception to close is not taken into consideration, and you lose your power along the way, because you lack the nurture phase of your sales process. There are many ways to persuade potential buyers to purchase what you’re selling, but far more try to talk their way into a sale, versus just listening for a good few minutes interrupted. The next time you’re on the phone, take a breath and pause for 10 seconds after each statement. Give the person inquiring time to reply, and ensure they are able to fully offer their pain point. Pain is a wonderful way to gauge readiness among buyers, because it will show you what to practice for each call going forward. Often we ignore, or simply don’t hear these points come up in conversation, but rest assured they do. The most common pain points in our industry are relatively consistent with other beauty services, such as price, education, longevity of the experienced technician, post care, professionalism, and payment options. If you listen long enough you will truly be able to master the psyche when dealing with opposition.